Point of Sale Display

Research

At first, I was tempted to use bold vector graphics, or otherwise stock photography.  I think close-up photographs are often used (certainly in supermarkets, or in the Spar at the end of my street)

I found these via Bing search engine, they are all licensed by creative commons.

fruitVeg1 fruitVeg2 fruitVeg3

But I wanted to have a go at doing something a bit different, and maybe creating graphics for a Farmers Market type of greengrocer. I looked at a variety of illustration styles. These are lovely, but maybe not really suitable for large display. The really stylised ones seem better suited to packaging or recipe books.

 

fruitVeg4

fruitVeg5 fruitVeg6  fruitVeg7fruitVeg8

 

My Drawings

This led to me to buy some pastel pencils to draw a picture of an apple and a pepper. I haven’t used traditional materials much, especially not with colour so this was a bit daunting. but I really wanted to give it a try.. I decided on single fruit  and veg for maximum clarity. The pepper and apple  are a simliar size  and shape, in complementary colours, which i’m hoping will create balance  between the two pictures.

The paper is actually white (I don’t know why pastels are usually on coloured paper?) but it still photographed as grey, so I had to remove the background in photoshop, and replace it with white, which I think looks cleaner. They are slightly stylised, but I was aiming for crisp and clear.

GREEN PEPPERApple

 

Then I chose a font I liked and kept the wording very simple. Whether they would stand out enough, is still something to ponder, but I hope that having a large picture of single fruit, combined with coloured text, would catch the eye.

apple and pepper with white background DONE

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s