Research point – commercially available typography

‘Explore what typography is commercially available from type foundries at the moment. Choose a range of fonts that could complement the typefaces you already have on your computer, perhaps filling a gap in your type categories or offering a more contemporary version of an older font – or find some new experimental fonts. Think about why you might choose a particular font in terms of its functionality, neutrality, meanings or ideas, visual feel or cultural associations. While new fonts can be reasonably priced, you don’t need to buy any to complete this research task. Reflect on your choices in your learning log.’

Choice Number 1:

Irma from Why? Because I don’t have many slab serif typefaces, and this is available in a large number of weights. As you can see its best suited as a display typeface.

irma irma2 irma3

Choice Number 2:

Gravura from Why? This is a really elegant script, you can see its very well designed and beautifully balanced. As it says in the blurb, its very elegant and well proportioned. I feel this would be a great alternative to using some typefaces I already have, such as Zapfino, and perhaps a more original choice.


Choice number 3:

Salt and Spices from A more relaxed and modern style script – this is gorgeous flowing, but a little cheeky and informal too.


Choice number 4:

Frutiger from Why? A classic sans serif typeface, as you can see available in 9 fonts, which would give me a really good range to use. This font was originally developed for airport signage; its very legible, and can also work well for body copy.


Choice number 5:

Franklin Gothic from

I previously mentioned Franklin Gothic – another ‘work horse’ sans serif that would have a great deal of uses. I do like the double story letter ‘g’!


 Choice number 6:

Bembo from my Inspired by an article from Smashing Magazine’s discussion on legibility, I’ve chosen Bembo as a traditional (Old Style) serif font. This screen shot has only captured a small selection here. I already have Caslon and  Baskerville but not much else, so this would begin to expand my ‘font library’ in terms of tried and tested serif typography.


Choice number 7:

Palatino from my In addition to Bembo, I’d also like Palatino for the same reasons – the the lovely ligatures!


You could pretty much carry on for hours window shopping fonts!







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