‘Developing effective signage requires a number of things: understanding what information is required, finding a suitable way of displaying it, and finding the best place to locate it. With this in mind, think about how you’d create a series of signs to direct tourists from a local landmark to cafés in the area and to transport networks such as the nearest bus stop or train station. Use your own location or experience of being a tourist to site this exercise. What information do you need to put on your signs? How many different signs do you need and where will you put them? Think about tourists wanting to go to the landmark as well as needing to know how to get back again.’
I found this article on the MSD website – a company that specialises in way finding and signage systems…
These comments were particularly useful:
“Good wayfinding signage can make use of more innovative directional cues; the use of colours to guide, as well as shapes, symbols and even lighting can help to make a wayfinding scheme more engaging – and thus more effective. An effective method is creating a wayfinding system around a focal point or landmark, directing people towards this ’beacon’ before sending them onwards to their destination”. – Roddy Strang
I would guess that consistency is important too, so we can quickly recognise signage which is part of a group of information. I also think that visibility is about context. That is whether the signage is mean to be read by tourists moving on foot, mobility scooter and bike, or mostly by car. Obviously if the reader has time and room to linger near the sign, more information can be included.
Here’s some examples of signage – detailed maps are clearly meant for pedestrians.
Its also interesting to note the variety of materials – this wooden sign is really attractive and suits the landscape
Standard wooden sign
More urban looking signage – the black and white stand out really well, as does the information repeated from different angles
A really eye catching shape – you are instantly drawn to this unusual sign.
Pretty, but confusing (to my eye?) not sure why the decorative tile has to compete with the map?
Clear signage – reversed out in a very readable typeface… Perhaps the symbols are a little small?
A map (yup)
Very smart signage, listing all the information you might need.I like the combination of matt and gloss, it look tactile.
Interesting shaped sign. Note the colour on the under side.
This brown is of course the standard colour for local tourist information in the UK
I think there are some graphic design firms that specialise in signage for specific sub sectors – for example nature reserves and rural businesses. Im sure I stumbled across a company offering this – but I can’t remember the name (sorry!)
I took a screen shot from google (which Im probably not allowed to do but I wasn’t sure how else to do this) in order to plot the suggested locations of my signage.
I made a note of the things people would most likely want to find – e.g. the beach, food and drink etc, parking, medical help…then where people would be going to and from. I marked the location and content of my suggested signs below…
My Directional Signage
There is no train service here but I do apologise that I haven’t mentioned buses! Frankly once you are in the village it would be impossible to get lost anyway!!
Yes, I know Im being flippant.